Project Description

Rage Fitness came to us with a challenge that most home-gym products struggle with: how do you convince someone who's short on time, space, and motivation that fitness can still fit into their life? The Ex Kit was their answer, and our job was to bring that same case to life on screen.

We shot the entire video on a clean, white studio set, working with a group of athletes and models to demonstrate each piece of equipment in action. The client wanted something premium and timeless, not tied to a trend or a season, so the visuals had to hold up years from now the same way they did on day one. Storyfield Creative ran the project from the ground up: booking the studio, hiring the crew, and overseeing post-production, along with a set of social assets built off the same footage.